Gritty branding for a community gym.

Blue House Fitness started as a neighborhood gym in the garage of a blue house in North Portland. It has since grown to become a community that believes fitness should be accessible and approachable to everyone.

Their grassroots approach to growth has inspired the imperfect, gritty, hand-drawn nature of the Blue House visual identity. Staying true to their humble beginnings, they celebrate the messy progress of every athlete.

My role: Art Director, Design Lead