Brand Interpreter.
Storyteller in Visual Form.
With 20 years of experience as a brand designer, I help businesses translate who they are into distinct, authentic visual identities. My work spans brand identity, logo design, UX, websites, print, environmental design, art direction, and project management — all grounded in a strategic, story-first mindset.
I don’t just design; I decode. I dive deep into a brand’s goals, audience, and market position to uncover the story beneath the surface. Then I bring that story to life through design that not only looks great but feels right — resonant, relevant, and real. Design, to me, is the art of aligning beauty with purpose.
Think of me as a visual interpreter: someone who takes the soul of a brand and translates it into creative expression that connects, inspires, and moves people.
When I’m not drawing logos, you’ll find me at the farmer’s market in Vancouver, WA, with my yellow lab in tow, paddle-boarding on a mountain lake, or road-tripping through the PNW.
Reach Out
me@michellecheney.com
(541) 944-7379