
Brand Identity & Website for Systems West Engineers
BRAND IDENTITY
LOGO DESIGN
ART DIRECTION
WEBSITE & UX DESIGN
MARKETING MATERIALS
PRINT PRODUCTION
PARTNERSHIP MANAGEMENT
BRAND GUIDELINES
Systems West Engineers provides sustainability-driven, full-lifecycle MEP engineering — spanning design, commissioning, and energy advisory — to optimize complex building systems for long-term performance.
As the connector between disciplines, Systems West ensures that all stakeholders have the information they need, when they need it. This commitment to real-time knowledge sharing inspired their brand story: a metaphor of reciprocal connections, like the underground networks that link thriving plant communities.
Complex network patterns, connecting nodes, technical typefaces, and an earthy color palette come together to create a brand grounded by symbiotic relationships found within the natural world.
My Role: Art Director, Design Lead











Client
Systems West Engineers
Agency
Kinesis
Photographer
Bryan Aulick
Developer
Ryan Overhauser