Brand Identity & Website for Systems West Engineers

BRAND IDENTITY
LOGO DESIGN
ART DIRECTION
WEBSITE & UX DESIGN

MARKETING MATERIALS
PRINT PRODUCTION
PARTNERSHIP MANAGEMENT
BRAND GUIDELINES

Systems West Engineers provides sustainability-driven, full-lifecycle MEP engineering — spanning design, commissioning, and energy advisory — to optimize complex building systems for long-term performance.

As the connector between disciplines, Systems West ensures that all stakeholders have the information they need, when they need it. This commitment to real-time knowledge sharing inspired their brand story: a metaphor of reciprocal connections, like the underground networks that link thriving plant communities.

Complex network patterns, connecting nodes, technical typefaces, and an earthy color palette come together to create a brand grounded by symbiotic relationships found within the natural world.

My Role: Art Director, Design Lead

Client
Systems West Engineers

Agency
Kinesis

Photographer
Bryan Aulick

Developer
Ryan Overhauser

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