Systems West Engineers believes that complex systems can thrive when each party has access to the information they need. As the connector between key disciplines, the Systems West team ensures knowledge sharing happens in real time to make the most of limited resources. This informed their brand story of reciprocal connections found within the underground network that connects plant communities.

Complex network patterns, connecting nodes, technical typefaces, and an earthy color palette come together to create a brand grounded by symbiotic relationships found within the natural world.

My role: Art Director, Design Lead