
Pratt + Larson
Branding and website for a handmade tile studio.
BRAND IDENTITY
LOGO DESIGN
ART DIRECTION
WEBSITE & UX DESIGN
ICONOGRAPHY
LAYOUT
PRINT PRODUCTION
CREATIVE PARTNERSHIP MANAGEMENT
Pratt + Larson enriches their customers' surroundings with beauty, transforming their spaces through the art + science of tilemaking.
Abstract, alchemical symbols illustrate their values and departments within their team. The technical typography conveys a scientific approach to the craft. The photography captures the individual team member, fully absorbed in their work, like an alchemist cooking up something special in their lab. This is all enveloped within a rich, elemental color palette.
My role: Art Director, Design Lead











Client
Pratt + Larson
Agency
Kinesis
Photographer
Bryan Aulick
Developer
Daylight Studio