Pratt + Larson transforms spaces through the art and science of tilemaking, enriching their customers’ surroundings with beauty. Their brand story is rooted in the concept of alchemy — where creativity, craft, and transformation converge.

Abstract, alchemical symbols represent their values and functions of each department, while technical typography reinforces a scientific, process-driven approach to the work. Photography highlights each team member as a kind of modern-day alchemist, deeply immersed in their craft. The entire system is enveloped in a rich, elemental color palette that evokes earth, fire, water, and air — the essential ingredients of both tilemaking and transformation.

My Role: Art Director, Design Lead